EDDY.HWANG
Websites for companies that sell technical products

Most web designers can't read a spec sheet. I can.

I'm an electrical engineering graduate who designs and builds websites. I work with manufacturers, industrial suppliers and technical B2B companies — the ones whose product is genuinely hard to explain, and whose website currently doesn't. Fixed price. 2–4 weeks. One person, start to finish.

Get a free homepage mockup → Why me, specifically
EE degreeI understand your product
7-pagelegacy manufacturer site rebuilt
4 languagesEN · KO · PT · ES in production
Full-stackdesign → code → database → deploy
The difference

Four things I have that a typical web designer doesn't.

This is the honest reason to hire me over a cheaper freelancer or an AI site builder. Not taste. Not price.

Eddy Hwang
Eddy Hwang
Electrical engineering · R&D at an LED manufacturer · Seoul, working worldwide
01

An engineering degree, and a job in a factory

I studied electrical engineering and I work in R&D at an LED manufacturer. I read datasheets for a living. When you say irradiance, wavelength, pressure rating, duty cycle or tolerance, I don't nod politely and then write something vague — I know which number your buyer is actually comparing, and I put that number where they can find it.

Why it matters: a B2B technical site isn't won on looking pretty. It's won on letting an engineer disqualify or shortlist you in ninety seconds.

02

I've moved a decade-old site without breaking it

Anyone can build a new site on a blank page. The hard, expensive job is the one you actually have: a site running on an old CMS since 2016, with years of accumulated pages, product URLs and search rankings you cannot afford to lose. I've done exactly that migration — keeping URLs, redirects and indexed content intact while replacing everything the visitor sees.

Why it matters: most "redesigns" quietly cost the client their Google traffic. That is the single most common way this goes wrong.

03

I build the back end too, not just the front

I designed and shipped a live SaaS product on my own: multi-tenant Postgres with row-level security, OAuth sign-in, subscription billing, serverless APIs, four languages. So when your project needs a real product catalogue, a customer login, a quote system or payments, it doesn't become "that's outside my scope" — it just gets built.

Why it matters: most people selling websites can only do the visible layer. That ceiling becomes your ceiling.

04

I sit between Asian manufacturing and Western buyers

I'm based in Seoul and I work in Korean and English. I know how an Asian manufacturer describes its own product, and I know how a European or North American buyer needs to read it. Those are not the same document, and translation alone does not bridge them.

Why it matters: if you export, your English site is your sales team in markets you'll never visit.

Put plainly

AI site builderTypical freelancerMe
Looks modern✓✓✓
Understands your product without a translator✗✗✓
Migrates a legacy site without losing search rankings✗Sometimes✓
Turns PDF spec sheets into comparable on-page data✗✗✓
Can add logins, catalogues, payments later✗✗✓
Writes the English a foreign buyer actually needsGenericVaries✓
One person accountable start to finish—✓✓

If your website only needs to be a pretty brochure, an AI builder is genuinely a better use of your money than I am, and I'll tell you that. I'm worth hiring when the product is hard to explain, the site has history worth protecting, or the thing has to actually sell.

Selected work

One rescued a decade-old manufacturer site. One is a SaaS product I built and shipped myself.

Real screens from real work, not template previews. Client identity anonymised on request.

LED horticulture manufacturer — full website rebuild

A B2B manufacturer selling grow-light systems to greenhouses and vertical farms. Their site had not been touched since 2016: a legacy PHP shopping-mall CMS, jQuery 1.8, broken on phones, duplicated menus, and 21 tracking scripts slowing everything down.

The real problem was deeper than the design. A grower choosing a lighting system compares wavelength mix, PPFD at a given mounting height, coverage area and power draw — and none of that was reachable without downloading catalogues. So buyers phoned the sales team to ask questions the website should have answered, and the ones who didn't phone simply went to a competitor. I could diagnose that because I work in R&D at an LED manufacturer myself; a designer without that background would have redrawn the same site more attractively and changed nothing.

B2B manufacturingFull redesignInformation architectureMega menuMobile-first7 pages
RoleResearch, UX, UI, front-end
ScopeHome + 6 inner pages
DeliverableProduction-ready HTML/CSS/JS
TimelineIterative, ~3 weeks of build
Before
Original website: dated 2016 layout, not responsive
After
Redesigned homepage: video hero, clear value proposition, mega menu
Product catalogue page Light-quality technology page Installation case studies page Solutions by crop page Company page Contact and distributor page

Two buyers, two routes inA grower thinks in crops; a distributor thinks in model numbers. A dual-axis mega menu replaced two duplicated menus so each reaches the right page in one click, instead of guessing.

Specs became comparableTechnical data moved out of downloadable PDFs and onto the page as structured tables — readable by buyers without a download, and by Google for the exact spec terms people search.

Built to be handed overShared CSS and componentised header and footer across all seven pages, so the in-house team can extend the site or port it into their CMS without hiring me again.

Veil — SaaS product site & web app, built from scratch

My own product: a habit and community platform sold to organisations, live in production. I designed and built all of it — brand system, marketing site in four languages, the app itself, and the back end: Postgres with row-level multi-tenant isolation, OAuth sign-in, subscription billing and serverless APIs.

I include it here for one reason. When a client later asks for a distributor login, a quote system, a customer portal or online payment, most people selling websites have to say no or bring in a second contractor. This is the evidence that I don't. Whatever ceiling your project eventually hits, it won't be mine.

SaaSBrand & design system4 languagesPostgres + RLSStripe billingOAuthLive in production
RoleFounder, designer, developer
StackStatic front-end, serverless API, Supabase
MarketsUS · KR · BR · LatAm
StatusLive
Landing
Veil landing page hero
In-page
Veil product section

One system, four marketsA single shared design system drives EN, KO, PT and ES sites — localised pricing, payment methods and copy, not machine translation.

Conversion-ledSelf-serve CTA, trust microcopy, social proof and a competitor comparison table, all decided from market research rather than taste.

Real backendMulti-tenant data isolation verified at the database level, plus subscription billing and OAuth wired end to end.

What I do

Three jobs I get hired for, in order of how much they're worth to you.

01

Rescue a legacy site

Your site runs on something installed years ago. It's slow, unusable on a phone, and nobody left in the building knows how it works — but it holds your product pages and your Google rankings. I replace everything the visitor sees while protecting everything the search engine already trusts.

Most valuable, least likely to be done well by anyone else.

02

Make a technical product understandable

Your specs live in PDF catalogues. Your buyer has to download three of them to compare one number, and Google can't read any of it. I restructure your range into on-page, comparable, searchable data — by application, by model, by the spec your buyer actually filters on.

This is where the engineering background pays for itself.

03

Build the site you don't have yet

Exporting for the first time, launching a product, or spinning off a new line. Structure, copy direction, design, build, deploy — plus the parts that usually need a second contractor: multiple languages, a login, a catalogue, payments.

Front end and back end from the same person.

Also included, always

Mobile-first responsive layout · fast load times · on-page SEO and metadata · accessible contrast and keyboard navigation · enquiry flow · analytics · a walkthrough video for your team.

Optional add-ons

Additional languages · CMS so you can edit text yourself · spec-table system your team can extend · distributor or customer login · e-commerce · brand refresh · monthly care plan.

How we work

Fully remote and async. You comment on a live preview link whenever suits you. English or Korean. Fixed price agreed before anything starts, and you see design before you pay.

Process

You see real design before you pay anything.

Most agencies ask for a deposit and then disappear for three weeks. I do it the other way round.

Step 1 · Free

Audit & mockup

I review your current site and send back a short list of what's costing you enquiries, plus a designed homepage mockup. No charge, no obligation.

Step 2

Scope & fixed quote

We agree pages, features and languages. You get one fixed price and a delivery date in writing. 40% to start.

Step 3

Design & build

You see a live preview link from day one and comment directly on it. Two rounds of revisions included.

Step 4

Launch & handover

Deployed to your domain, analytics connected, plus a short walkthrough video so your team can maintain it. 60% on launch.

Pricing

Fixed prices. No hourly billing, no surprise invoices.

I'm a one-person operation with no office and no account managers, so you're paying for the work rather than the overhead of an agency.

Essential

$690 from

One page or up to 3. For a single product line, a new export presence, or a company that just needs to look credible before the first call.

  • Custom design, no template look
  • Mobile-first, fast loading
  • Enquiry form + map + hours
  • Basic SEO & analytics
  • Delivered in ~2 weeks
Start here

Business Most chosen

$1,900 from

Up to 8 pages. The usual choice for manufacturers and industrial suppliers with a real product range.

  • Everything in Essential
  • Full information architecture & menu system
  • Product catalogue with on-page spec tables
  • Case-study and credibility sections
  • CMS so you can edit text yourself
  • Delivered in ~3–4 weeks
Request a quote

Growth

$3,900 from

For exporters and companies whose site needs to do real work, not just describe.

  • Everything in Business
  • Multilingual (2–4 languages)
  • Design system for your team
  • E-commerce or booking integration
  • Distributor login, quote system or dashboard
  • Timeline scoped together
Talk it through

Prices in USD and adjusted for your market — tell me where you are and I'll quote realistically. Optional care plan (hosting, updates, backups, small edits) from $59/month.

FAQ

The questions I always get.

Why should I hire you instead of a cheaper freelancer?

For a simple brochure site, honestly, you shouldn't — a cheaper freelancer or an AI builder will do fine. Hire me when the product is technical, when the existing site has years of history and rankings worth protecting, or when the project will eventually need a login, a catalogue or payments. Those three situations are where a cheap site quietly costs you far more than it saved.

Do you actually understand our industry?

I'm an electrical engineering graduate working in R&D at a manufacturer, so I'm comfortable with datasheets, tolerances, certifications and the way technical buyers compare options. I won't pretend to know your specific market on day one — but you'll spend the kickoff call explaining your business, not explaining what a spec sheet is.

Do I have to rebuild everything from scratch?

Usually no. If your current platform still works for orders or bookings, I can replace only the front end and leave the system underneath alone. That is faster and much cheaper. I'll tell you honestly which of the two makes sense after the audit.

Will I lose my Google ranking?

Not if it's done properly. I keep your existing URLs, page titles and content structure, add redirects where a page has to move, and check the site in Search Console after launch. Ranking loss during a redesign is almost always caused by skipping those steps.

Can I edit the site myself afterwards?

Yes, if you want that. On the Business plan and above I connect a simple CMS so you or your staff can change text, prices and photos without touching code. I also record a short walkthrough video for your team.

You're in Korea and I'm not. Does that matter?

No. Everything is remote and async — you comment on a live preview link whenever suits you, and I work through your feedback. I've built for US, Korean, Brazilian and Latin American audiences, so time zones and localisation are already part of how I work.

What do you need from me to start?

Your current site (if any), your logo, and rough content — text and photos. If your content is thin, I'll suggest a structure and write draft copy for you to correct. That's usually easier than starting from a blank page.

What if I don't like the design?

You see a designed mockup before you pay anything, so you're never buying blind. After that, two rounds of revisions are included in every plan.

Eddy Hwang

Send me your URL. I'll send back a redesigned homepage.

Free, no obligation, no sales call required. I'll also tell you the two or three things costing you enquiries right now — whether or not you ever hire me. If you like what you see, we talk. If not, you keep the ideas.

Email me →
eddy@eddyhwang.com · LinkedIn · GitHub